Over the several years, Moncler has evolved into a world purveyor of significant-stop outerwear and fashion, collaborating with renowned designers and artists. Moncler’s signature padded jacket is an icon of model and performance worn by celebrities and adventurers.
Getting an automotive enthusiast, you may ponder what Moncler has to do with autos. Perfectly, you are about to come across out. In this deal with tale, we will examine the hottest collaboration concerning Moncler and Mercedes-Benz, named Project Mondo G. This commission is a fusion of two worlds: luxury mobility and an alpine life style, celebrating the innovation, craftsmanship, and sustainability that characterize each brands in their respective fields.
Mercedes-Benz x Moncler
The “Art of a Genius” demonstrate was a spectacular occasion that showcased Moncler’s latest collections and collaborations with various artists and brand names, this kind of as Alicia Keys, Pharrell Williams, Adidas Originals, FRGMT, Salehe Bembury, Palm Angels, ROC Country by Jay-Z, or Rick Owens who also presented an unbiased collab with Moncler.
The demonstrate was held at London’s Olympia location, which was transformed into a futuristic room with LED screens, audio consequences, and interactive installations. Job Mondo G was the show’s highlight, attracting the interest and admiration of celebs, influencers, media, and visitors.
It was shown on a rotating system surrounded by snowflakes and spotlights. It was also accompanied by a movie that discussed its strategy and characteristics.
A fashion assertion
Moncler is a title that evokes both design and journey. Under the vision of Remo Ruffini, who acquired the enterprise in 2003, Moncler expanded its range to include technical outerwear, luxurious off-slope vogue, and haute couture collections. These days, Moncler is synonymous with innovation, excellence, and creativeness in winter sports activities and beyond.
While Moncler has mastered the artwork of winter season trend for many years, Mercedes-Benz has been forging its very own path in the world of design and style and innovation. The German carmaker has been a faithful supporter of world-wide manner weeks and a daring collaborator with some of the most influential and visionary style designers and makes.
From Virgil Abloh’s Project Geländewagen in 2020, which turned the G-Class into a minimalist racing equipment, to Moncler’s Undertaking Mondo G in 2023, which reworked the exact same design into a playful puffer jacket-impressed vehicle, Mercedes-Benz has revealed its willingness to obstacle conventions and take a look at new opportunities for expression and creativity. These collaborations are extra than just marketing and advertising stunts they are creative statements celebrating the fusion of variety and perform, model and material, luxury and performance.
The Mondo G
Job Mondo G recreates the iconic Mercedes-Benz G-Class with Moncler’s distinctive style and design codes by merging the German SUV‘s characteristic characteristics with Moncler’s puffer jacket. The final result is a amazing and sturdy car that brings together extraordinary comfort and features in any setting.
The venture was unveiled at the Moncler “The Artwork of Genius” occasion in the course of London Manner Week on 20 February 2023 as component of a co-creation marketing campaign that explores the “Art of Creativity” concerning Mercedes-Benz and Moncler. The marketing campaign also showcased social media, out-of-household (OOH), and PR property in buy to get to broad international activation.
Task Mondo G showcases the two brands’ shared values and eyesight, pushed by innovation, excellence, and craftsmanship. The artwork piece weighs 2.5 tons (5,000 lbs), measures 15.1 ft (4.6 m) in length, 9.2 ft (2.8 m) in height, and 11.15 ft (3.4 m) in width (together with the massive wheels), and characteristics a gigantic zipper detail with Moncler’s branding on the back of the auto. It also has a customized interior that reflects Moncler’s signature type and shades.
This job could be viewed as an supreme fusion involving luxurious and journey. Imagine driving a highly effective, functional, attractive, and at ease car. The Mondo G should be viewed as a vehicle that can get you from the metropolis to the mountains, from the asphalt to the snow, and from the normal to the amazing. A device that is considerably additional than a car or truck: it is an art piece, a assertion, and a vision.
A robust friendship
The concept of Challenge Mondo G was born out of a mutual admiration between Mercedes-Benz Group AG’s chief structure officer Gorden Wagener, and Moncler’s chairman and CEO, Remo Ruffini.
Both leaders have been buddies for numerous several years and admired every single other’s perform. The two providers joined forces to build a little something new and sudden: a co-creation celebrating their shared values and vision.
“The collaboration with Moncler motivated us to produce a actual legendary sculpture on wheels – a extremely daring design statement: our Undertaking MONDO G. Centered on our design and style philosophy Sensual Purity, this artwork piece merges particularly contrasting sorts and surfaces: spacecraft shiny supplies with a utilised patina glimpse solid geometry of the G-Class with organic and natural kinds of Moncler puffer jackets”, said Wagener about this memorable endeavor.
The collaboration was based mostly on mutual regard, believe in, and dialogue. The two teams labored closely alongside one another to develop Venture Mondo G from notion to truth. They exchanged tips, sketches, products, samples, and feed-back right up until they reached their shared eyesight.
The outcome is gorgeous: Venture Mondo G is a real masterpiece of engineering and structure that combines luxury mobility with an alpine way of life. It is based on a reimagined three-door edition of the Mercedes-Benz G-Class, with an aesthetic that nods at the first designs manufactured by the enterprise in the early 80s.
But what helps make Project Mondo G exceptional is its exterior structure: it recreates the legendary shape of the G-Course with Moncler’s signature quilted cloth. The fabric addresses pretty much each vehicle surface area besides for some metal elements these as bumpers, grille, wheels, mirrors, handles, lights, and logos.
The fabric is h2o-repellent, windproof, breathable, and durable. It also gives insulation and ease and comfort for passengers inside. A significant zipper detail with Moncler’s branding is witnessed on the back of the motor vehicle.
A clearly show like no other
The demonstrate was a stunning function showcasing Moncler’s newest collections and collaborations with artists and designers. Challenge Mondo G was the show’s highlight, attracting the notice and admiration of celebs, influencers, media, and attendees.
It was shown on a rotating platform surrounded by snowflakes and spotlights. It was also accompanied by a video that stated its notion and capabilities.
The reaction to Task Mondo G was overwhelmingly constructive: it gained praise from critics, admirers, and gurus for its originality, creative imagination, and high quality. It produced buzz and pleasure on social media platforms like Instagram, Twitter, TikTok, and YouTube. It also sparked curiosity and interest between prospective customers who wished to know far more about it.
Task Mondo G is not just a motor vehicle. It is an experience—an expertise that requires you beyond your ease and comfort zone, over and above your expectations, and your imagination. It is also an invitation to uncover a new universe the place manner satisfies automotive engineering unexpectedly and excitingly and a gift from Mercedes-Benz and Moncler to their faithful fans and shoppers.
Project Mondo G is not for sale but is a testomony to the creative potential and artistic expression that can arise from collaborations among diverse industries and disciplines.